Tagged: Printing

Made in Italy


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We’re Looking forward to seeing this collection over the weekend.

Paper company Fedrigoni has collaborated with UK design studio SEA and the Aiaparchive in Milan to produce a London exhibition and series of books on post-war Italian graphic design…

Made in Italy consists of an exhibition, a case-bound limited edition book and also four individual books – each dedicated to the work of a particular Italian graphic designers, the first two being Franco Grignani (1908-1999) and Giancarlo Iliprandi (1925-).

Other Italian designers whose work will feature in the show next month at the Protein gallery, Studio 2, in London’s Shoreditch – and in the single edition book – include Mario Dagrada, Mimmo Catellano and Heinz Waibl.

The project has been made possible thanks to the extensive body of work housed at Aiap, the Associazione Italiana Design Della Comunicazione Visiva. A few images from SEA’s tour of the organisation’s Graphic Design Documentation Centre, which is dedicated to collecting and preserving the country’s graphic design history, are shown in the post.

The aim of Made in Italy is to bring the work of some of Italy’s most celebrated graphic design practitioners to more prominence in the UK. While the more familiar names of Griganani and Iliprandi are now rightly held up as leaders in their field, many other lesser known figures have perhaps not had the international exposure they deserve.

SEA say that they have also produced a set of posters for the project, including a reproduction of Iliprandi’s skull and crossbones design he produced for Arflex in 1970 (see book spread below).

Made in Italy will be launched at Studio 2, 31 New Inn Yard, London EC2A 3EY on June 11. General admission is Friday 12 and Saturday 13, 10am-5pm (free). See mii.london for more details.  – Creative Review 

Enjoy, The Narrative.


Celebrating in Peroni style


© Tom Dymond Tom Dymond  info@tomdymond.co.uk  00447825740400 © Tom Dymond Tom Dymond  info@tomdymond.co.uk  00447825740400 houseofperon_TheNarrativeblog3 houseofperon_TheNarrativeblog4



For its 50 year anniversary Peroni has turned a london townhouse in to a celebration of Italian art and design.

Each room is designed by a different artist each with its own twist on Italian design, the exhibition follows through to the roof where your culinary senses are treated to Peroni, Cocktails and tantalising plates.

“We were given free reign curating the house, and wanted to get deep inside the DNA of Italian design. It’s difficult to sum up a nation’s contemporary arts scene in one building and it’s taken many months to prepare. There was no set criteria, as we were simply looking for artists whose work is inventive and has passion,” – says Morgante.

The House of Peroni closes tomorrow evening, but will re-open in November with a new schedule and artists in residency. For more info, visit thehouseofperoni.com

-source CR Blog

We hope you manage to check out the next instalment in November.

The Narrative

TBWA Paris


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TBWA Paris have come up with a fresh new approach to advertising Mc Donalds, A combination of full image print adverts coupled with TV and Online adverts.

 “The brand isn’t mentioned anywhere on these visuals, not a single indication would add to the impact of the communication,” states the agency. “Because when a product speaks for itself, what more could we possibly say? But moreover, why should we say anything else?” – TBWA

Enjoy The Narrative

Graphics can
change the world

Another great interview with Erik Spiekermann where he talks about his influences and how he starts designing letter forms.

Also i don’t think he is alone when he talks about some of the useless forms and types of communication that exists in the public services!

Enjoy The Narrative

Erik Spiekermann – Putting Back the Face into Typeface from Gestalten on Vimeo.

Typographer, graphic designer and businessman Erik Spiekermann has created timeless, influential and, yes, Meta-physical work over the past three decades.

Next to founding MetaDesign and FontShop, the latter being the first ever digital distributor of fonts, and designing more instant classic typefaces than any other, he has been recognized as an outstanding expert internationally as a lecturer and professor.

Listen to the design genius talk about new visual languages, design processes, the analogies of music and typography, and why we need better client culture in our latest Gestalten.tv video and you will easily realize why. Before heading to new visionary pastures, the bike enthusiast will make a short stop to receive the German Design Lifetime Achievement Award 2011 in February.

Watch our complete line up of video interviews on www.gestalten.tv


Nineteen Eighty-Four… Cover up

The Narrative has always had a link with penguin books and not just through story telling. No it was the first place our Creative director Mark started his career.

In true penguin heritage style the newly polished  covers by David Pearson are brilliant. The printing technique used on the 1984 cover is subtle yet dynamic and sparks intrigue, we love it!

The re-design was to commemorate George Orwell Day held on Jan 21st. The day celebrates his writing in all its forms and explore the profound influence he has had on the media and discourse of the modern world.

This brilliant, censorial approach to Orwell’s dystopian classic – referencing the rewriting of history carried out by the novel’s Ministry of Truth – wasn’t easy to achieve.

“It’s obviously the risk-taker of the series,” says Pearson, “and I can be very grateful to Jim Stoddart, Penguin Press’ art director, for safeguarding its progress in-house. It takes a fair bit of confidence to push something like this through and I can only assume that Jim had to deal with the odd wobble.”

Pearson says that the design went through numerous iterations “to establish just the right amount of print obliteration. Eventually we settled on printing and debossing, as per the Great Ideas series [Why I Write shown, above], with the difference being that the title and author name were then blocked out using matt black foil. This had the effect of partially flattening the debossed letters, leaving just enough of a dent for the title to be determined – though I can’t vouch for it’s success on Amazon.”

-‘Creative Review’

You can find the full re-designed selection from Penguin Classics here

-The Narrative



The Narratives 2013 New Years Resolution

Jack Daniel’s meets Helms Workshop from Travis Robertson on Vimeo.

This year we have decided to dust off the Letterpress and break out the Silk Screens ready for 2013.

All of our projects start life inside our sketchpads and markers, but this year we want to get back in touch with the tangible side of print making.

We’ll keep you posted through out the year.

Have a great 2013, The Narrative.

Digital Isn’t Always Better…

When you see or indeed recieve a piece of design that has been hand set you want to hold on to it, heck even put it in a frame. Why?

It’s the impression the weight of the type face has imprinted into the soft paper. It’s the glistening ink and the slight imperfections from the worn face.

Digital is great; But it will never be better than the craftsmanship you get from letter press and screened designs.

As expressed in this short film, hand pressed and printed items are back on the rise and we at The Narrative couldn’t be happier. We say Long live craftsmanship!

Upside Down, Left To Right: A Letterpress Film from Danny Cooke on Vimeo.